Case study: Tesco

Tesco and Jam Warehouse: Building the future of marketing automation

Tesco is the fourth-largest retailer in the world, with over 2000 stores in the UK alone. More than half their business is international, with assets in Ireland, the Czech Republic, Poland, Slovakia, Hungary, Turkey, China, Japan, South Korea, Thailand, Malaysia and the USA. They face the complex and challenging task of co-ordinating new product development (NPD) and marketing activities worldwide within a manageable time-frame while maintaining brand integrity and quality.

Our BrandDirector™ product centralises and automates marketing operations across Tesco’s operations in thirteen countries. Their BrandDirector™ implementation has managed 35 000 projects to date, handles 15 000 monthly downloads, has 7000 international users and over 750 active weekly users. It concurrently manages over 5000 live projects – including NPD, packaging, labeling, promotional material and legal guidelines – within their Hardlines, Food and Clothing, Telecoms and Marketing divisions.

The system enables Tesco to manage their projects and processes online, including critical path management, task tracking, approvals, and reporting of supplier and staff performance.

BrandDirector™ includes a digital asset management (DAM) component, which is a centrally stored, access-controlled repository for hundreds of thousands of digital assets. It allows selective access to third parties such as suppliers and agencies, as well as Tesco’s own staff. Currently it stores over 500 000 digital items, including packaging, images, artwork, in-store promotions and other marketing material.

We have been maintaining, supporting and enhancing Tesco’s BrandDirector™ implementation for seven years under the toughest of real-world business conditions. This has fine-tuned our ability to create effective custom software solutions for this fast-paced industry. At the same time, Tesco has gained major cost and administrative savings, huge operational efficiencies and reduced commercial risk by means of BrandDirector's visible audit trails and objective reporting capabilities.


Projects Products Clients Careers Case Studies	Case study: Tesco Tesco and Jam Warehouse: Building the future of marketing automation Tesco is the fourth-largest retailer in the world, with over 2000 stores in the UK alone. More than half their business is international, with assets in Ireland, the Czech Republic, Poland, Slovakia, Hungary, Turkey, China, Japan, South Korea, Thailand, Malaysia and the USA. They face the complex and challenging task of co-ordinating new product development (NPD) and marketing activities worldwide within a manageable time-frame while maintaining brand integrity and quality. Our BrandDirector™ product centralises and automates marketing operations across Tesco’s operations in thirteen countries. Their BrandDirector™ implementation has managed 35 000 projects to date, handles 15 000 monthly downloads, has 7000 international users and over 750 active weekly users. It concurrently manages over 5000 live projects – including NPD, packaging, labeling, promotional material and legal guidelines – within their Hardlines, Food and Clothing, Telecoms and Marketing divisions. The system enables Tesco to manage their projects and processes online, including critical path management, task tracking, approvals, and reporting of supplier and staff performance. BrandDirector™ includes a digital asset management (DAM) component, which is a centrally stored, access-controlled repository for hundreds of thousands of digital assets. It allows selective access to third parties such as suppliers and agencies, as well as Tesco’s own staff. Currently it stores over 500 000 digital items, including packaging, images, artwork, in-store promotions and other marketing material. We have been maintaining, supporting and enhancing Tesco’s BrandDirector™ implementation for seven years under the toughest of real-world business conditions. This has fine-tuned our ability to create effective custom software solutions for this fast-paced industry. At the same time, Tesco has gained major cost and administrative savings, huge operational efficiencies and reduced commercial risk by means of BrandDirector's visible audit trails and objective reporting capabilities.


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